..Spooks Essay...x

Media Audiences

Throughout the opening sequence there is a number of techniques that appeal to a weekday mainstream audience. Firstly the different types of shots may connote the genre of the TV series. For example the opening starts off of a close up shot of a young girls face; this shot is also shown in slow motion which connotes tension and anxiousness for the audience. In addition in the opening of the sequence after the woman is shown, a couple is shown in the car. The close up shots of their features on their faces connote to the audience that they may be the villains in the trailer as their full faces are not being shown.

Media Institutions
In the beginning of the trailer the first thing shown is the BBC Logo, this has an effect on the mainstream audience as BBC is a well known channel and has high expectations when it comes to producing TV Series, so by showing BBC at the beginning of the trailer would have more people wanting to watch it. In addition the BBC is to educate, inform and entertain. In the opening of the sequence we are shown that there are obviously people watching over the house and people inside the house, so this straight away connotes the idea of informing, as it may inform the audience the dangers around themselves, in addition to this, it can also educate as there may be a moral to the story.

Media Representations:
There are many characters being represented in the opening of the sequence. Firstly the young man and woman are represented as middle class people who are in love, representing a typical middle class relationship. This would therefore attract more young people to watch the show. Also as the sequence develops the audience can see that the genre of the TV series is going to be drama. Therefore the 2 actors we see towards the end of the opening sequence are portrayed as the villains of the programme as they are spying on the main characters.

Media Forms:
In most opening sequences of drama TV series it is normally fast cuts of shots with a fast paste. However in this opening sequence it is has more of a slow paste so the storyline isn’t confusing. For example we are shown each character and the importance of each character for the programme; however most opening sequences don’t follow this, as they would not want to give the storyline away straight away as it is only the opening of a programme. Moreover it does use codes and conventions of a normal opening sequence such as enigma codes. For example the young girl who is skipping in the beginning, the audience’s point of view will be thinking who the girl is and why she is doing what she is. As this creates suspense and mystery it makes the viewer want to watch more and therefore get tuned into watching the programme all the time.

... My Three Targets...x

In Order for me to hit my Aspirational Grade I am going to have 3 targets:

1] Revise Every night my notes, and go over anything I don't understand.

2] Be more foucused in my media lessons

3] Do More question papers on media, so that it gives me an idea of how to produce essays or answers in order to improve my ability to write.

... Notes on how media texts appeal to different audiences...x

Introducing audience

• 
  Some people have seen media audiences as being easily manipulated masses of people
  who can be persuaded to buy products through advertising.

• There have been many fears that the media can have an effect on the audience’s behaviour, for example acting more violently.

Historical Background

• 
  If you were living a hundred and fifty years ago photography, film, television,
  radio and computers as we know them would all have seemed like fantasies.

• The media has an unprecedented power to affect us in negative ways. Many people go through the same things that are produced in the media, however don’t have anyone to tell them bad or good things about it.

The Audience as “Mass”

• 
  According to many theorists, particularly in the early history of the subject, when
  we listen to our CDs or sit in the cinema, we become part of a mass audience in many ways
  like a crowd at a football match or a rock concert but at the same time very different because
  separated from all the other members of this mass by space and sometimes time.

• 
  Sociologist Herbert Blumer (1950): Herbert Blumer described mass media in 4 ways. Firstly he says that social strata play a part on mass media for example: it may include people of different class position, of
  Different vocation, of different cultural attainment, and of different wealth.

Secondly Blumer says that the mass is an anonymous group.

Thirdly there exists little interaction or change of experience between members of
the mass. They are usually physically separated from one another, and, being
Anonymous, do not have the opportunity to mill as do members of the crowd.

And fourthly the mass is very loosely organised and is not able to act with the unity of
a crowd.

Defining audiences: the mass market

For many obvious reasons, media producers and institutions like to consider audiences in
groups.

... Self Evaluation..x

... Self Evaluation ...

1] Attainment: 2- My reasons for this are because i dont feel i have been to most lessons i should be going to due to personal reasons. However i have made my effort to get all the work done i missed.

2] Effort: 2 - I Have given myself a 2, as i put effort into doing work and participating in lessons, however i think i could be putting much more effort in this A Level Course.

3] Punctuality : 1- This term i have put a huge amount of effort on turning up to my lessons on time.

4] Submission and quality of homework: 1- Reasons for this are beacause i always give my homework in on time and is to its best ability, especially my blog.

5] Ability to work independently: 1- Most of the work this term that was set was to work independently and i think i did well doing this.

6] Quality of writing: 2- In the Last essay i got back, my quality of writing was not up to its standards, however this is going to be improved.

7] Organisation of Media folder: 1- My Folder is all in order.

8] Oral contributions in class: 1- Throughout the Media Language Bookelt, i contributed a lot during class, much more than last term.

9] Contributions to your practical production group: 1- I Stick to the deadlines set, and make effort towards the group due to the fact we are a group. However the Individual Needs have been sucsessful.

.. N . B . S ... x

Speed 2 : Cruise Control

During the extract the mise en scene links to every aspect of media language in many ways. Firstly the costumes used. The costumes used in this film represent the characters more and give an idea of who the character is and what their personality may be like. For example the use of the little boy being played is dressed in a casual orange striped top. This shows the audience that he may be an innocent child just minding his own business, this therefore creates an enigma for the audience as they are now worried if anything bad is going to happen to the child. Moreover when the shot of the boy is shown a close up shot is used to also emphasise the character’s facial expressions as this creates tension and anxiety for the audience. . As the clip is being followed along the same track throughout the clip a use of a tracking shot has been used as it follows the action along tracks laid for the purpose which is obviously whether or not the ship actually crashes into something big and if the characters survive or not.

.. Film Language Essay...x

Speed 2: Cruise Control...

The film clip I am going to be analysing is called: Speed 2- Cruise Control. I watched this film clip up to 3 minutes and 30seconds.

Throughout this clip of the movie a use of all different aspects of film language have been used. Firstly I will be talking about the lighting of this clip. The lighting used throughout this clip is low and high key lighting. Throughout the beginning of the film clip a use of high key lighting is used to show the beautiful place the film is shot in and also the whole scene. Moreover even though the film is set in a beautiful place a use of low key lighting is used on the characters faces in the clip that are in danger. Reasons the director may have used low key lighting on the scared characters faces is to show the characters facial expressions as this makes the audience feel more of what the actual characters are feeling themselves. The chiaroscuro creates an intense atmosphere and feeling for the audience.

Secondly I Will be talking about the sound used throughout the clip. The use of the diegetic sound being used is easier for the audience to understand what is going on in the clip. The importance of what the characters are saying is important to the character as they understand the clip more and feel like they are actually there in the scene. As the clip that I viewed is an anxious one for characters to watch the director made sure that also the diegetic sound of the actual boat and crashing and the voices of people screaming were also used so the audience can feel the pain and scariness that the characters are feeling. Moreover whilst all the diegetic sound is being used a use of non diegetic sound is also being used at the same time. The soundtrack being used in the background is a slow paste classical music however gets louder and louder, the director therefore has used a use of parallel sound and this therefore emphasises the audience reaction and builds up their tension.

Moreover a use of cinematography has been used throughout this clip. Firstly the camera framing. In the beginning of the film clip a long shot is used of the boat so that the audience can see the whole frame which helps them understand what is going to happen. Moreover uses of close up shots are used on the actor’s faces to show their facial expressions and just how worried they are. The most shots commonly used in this film clip are long shots as the director wants to show the audience what exactly is going on and who or what cab get hurt during this film clip. Also low and high angle shots are used throughout this clip as it creates tension and anxiety for the audience. A low angle shot is used when the ship is coming closer to the screen and people are underneath it, this makes the audience feel like they are the ship and if these certain people don’t move something bad is going to happen, moreover the high angle shots used are to show the audience the full frame and too see everything around or near the ship.

In addition the camera movement being used is mainly the same throughout the clip. As the clip is being followed along the same track throughout the clip a use of a tracking shot has been used as it follows the action along tracks laid for the purpose which is obviously whether or not the ship actually crashes into something big and if the characters survive or not.

Also the style of editing varies throughout the film clip of speed 2. The director in this film clip used a various amount of jump cuts. Reasons for this is because he wanted the audience to be very focused on the ship and what is going to happen to it, however jump cuts the shot to a shot of a little boy watching the ship coming towards him this creates an enigma for the audience as they are wondering what is going to happen to both things. The director has used a use of continuity editing, as this helps the audience understand the scene more as from seeing a house and then the next shot seeing the ship crashing into the house this shows that the editing has been continuity edited. Also a montage is used as there is a timer in this clip of when the ship is going to actually stop, this creates an anxiety impression for the audience as they are wondering if the ship is going to stop in time and if the director is going to be able to show all shots and scenes in this time used.

Lastly I will be talking about the mise en scene used in throughout the film clip. Firstly the costumes used. The costumes used in this film represent the characters more and give an idea of who the character is and what their personality may be like. For example the use of the little boy being played is dressed in a casual orange striped top. This shows the audience that he may be an innocent child just minding his own business, this therefore creates an enigma for the audience as they are now worried if anything bad is going to happen to the child.

Moreover the props used throughout the clip have an effect, as there are many props being destroyed and damaged. The audience would think that the props in the frame are there for show as they are expensive things however getting destroyed by the crashing of the ship. The director has done this so that it shows that people may be in danger if the ship is doing this to expensive props. Also the prop of the timer in the ship is very important to the characters and the audience as this decides whether they are safe or not. This timer is repeatedly shown throughout the clip and also shown as a close up to emphasise the audience’s thoughts and actions.

To sum up all points the director has been very successful in this film clip as all of his editing and camera techniques have had a massive effect on the audience’s views and thoughts of the film. The director used a various amount of aspects of film language and has therefore been successful.

.. How Film Trailers Are Used To Attract An Audience?. - Ms Holliday

The Bourne Ultimatum

Throughout the trailer a use of non diegetic and diegetic sound is used. Throughout the beginning of the trailer diegetic sound is used, this is the dialogue by characters in the scene. From the start the audience is able 2 understand the film more clearly as they have an idea of what the film is going go be about as they have a chance to listen to what the characters are saying. An important phrase is used during the middle of the trailer which the audience hear the character say: “someone started all this and I’m going to find them”. This quote shows the audience that this is going to be an important part of the film. Moreover after this quote is used this is then when the non diegetic sound is used. The soundtrack used in the background of the trailer emphasises the whole trailer as the soundtrack is a fast up tempo beat it links to the genre being action and showing the audience a problem is going to happen or be solved.

The genre of the film is action. Reasons for this are because the use of the props used such as guns and motorbikes shows the audience that a lot of action is going to be used. Also there is a use of fighting shots so his also connotes to the audience that action is going to be used throughout the film. Moreover the main character used in the trailer is shown to be a character that is going to be chased by the government or going to save someone’s life.

The target audience for this film is aged 12- 21. Reasons for this are because young people are into action films. Also with the use of guns and action stunts this creates excitement for young people and makes them go and watch the film. The film however can also be targeted at an audience over 21 as the characters used throughout the trailer are mature adults and this therefore gives a chance for them to go and watch the film.

The trailer shows the audience that it is a film worth going to see in many ways. Firstly the use of the film being a trilogy has a massive effect on the audience going to watch the film. The Bourne Identity and The Bourne Supremacy. The Bourne Identity was the first one made had had a huge success so by having a third and final film which is The Bourne Ultimatum this gives the audience a huge impression that the film is worth going to see.

Conventions of Film Trailers...

=> Diegetic & Non Diegetic Sound

=> Edited Shots

=> Different Uses Of Shots

=> Date Of Released Date

... Analysis Of 4 Film Stills ... x

Analysing different camera angles and their effects.

Rush Hour ...

In this still image from Rush Hour, a medium shot is used, to show the audience the use of the characters actions and also parts of the mise-en-scene.
The medium shot helps the audience see a lot of things in the shot.
Firstly the characters facial expressions, the audience know the character must be a police traffic warden due to the clothing the character is wearing. So by the character having a funny facial expression it shows the audience a sign of comedy, as it also looks like the character is dancing in the shot, as he also has earphones in his ear. This connotes to the audience that instead of doing his job properly he is doing it his own way by dancing and signalling at the same time. Also as the medium shot is used the audience can see that the setting is set in a city, so this connotes to the audience that the film is likely to be set in the city.

You Got Served ...

In this still image from You Got Served a medium shot is used.
As the film is a dancing based film, the medium shot plays a massive effect on this still image. As the director is not focused on one character, he is focused on them all, so therefore a medium shot was used to show that everyone in the shot is important.
In addition the medium shot shows the characters actions as they are dancing and also their facial expressions showing that the characters are passionate and trustworthy towards their dancing.

Saw IV ...

In this still image of Saw IV a close up shot has been used.
As the still image is very gruesome a close up shot has been used to show the audience what is going on in the image. Also the audience can see the characters facial expression due to the close up shot showing blood. The close up shot may make the audience feel the same pain as the character is feeling as the blood connotes pain and hurtfulness the audience can see the character is in a lot of pain as his mouth is open he may be screaming for help or painfulness, so this close up shot therefore connotes to the audience he needs help or is getting killed.

Home Alone ...

In this still image of Home Alone again a close up shot is being used.
The close up shot is being used this time to show the characters facial expression and emotion.
As the character is a child, the close up shot used by the child covering his cheeks whilst his mouth is open indicates to the audience that the child may have done something wrong. Also as the child looks like he is in shock this can also connote to the audience that he may be scared or worried. The close up shot makes the audience want to know what the child has done or why he is worried.

... Cinematography ... x

Psycho...
16 June 1960...

And


Home Alone...
7 December 1990...



Psycho is a horror/thriller film that was directed by Alfred Hitchcock, and was released on the 16th June 1960.

From the start of the extract the audience can see that close up shots are used through at least four shots of the beginning of the trailer. These close-up shots are: firstly a wet hand being scratched down bathroom tiles, secondly a pair of wet feet in a bath, thirdly a strange hand about to pull the shower curtain and lastly another close up shot of the shower curtain hooks being shaken and breaking.
This gives the impression to the audience straight away that the genre of the film is going to be horror as the close up shots are showing bad things happening, and also the use of the non- diegetic sound causes suspense which shows the genre of the film is horror.

Moreover after the close up shots have been used in the beginning of the extract, a use of long shots have been used to show where the film is set and the places that the events will be happening.
In addition a point of view shot has been used in the early beginning of the extract (just 11 seconds in) to show the audience the film is going to be about suspense. As the voiceover in the extract tells the audience that the house is a scene of crime place, there is a medium shot used of the characters face looking anxiously at the same house.
Also when the characters are having a conversation with each other a use of medium shots has also been used as this creates suspense to the audience, as they are thinking it is a horror film, but why are people so calm and civil towards each other.
Moreover once again close up shots have been used to show important stuff that the audience might need to remember during the film for example, close up shots are used on a envelope of money and a suitcase full of wealthy clothes.
There is also a long shot used in the extract of a old fashioned house, this connotes to the audience that this may be the place in film that the bad things are going to happen in, as the long shot showed the whole house in the shot.
Further on in the extract a high angle shot is used to show man holding a woman in his arms carrying her down the stairs. This high angle shot is used to show the audience the whole shot of the two characters and the setting around them.
Close up shots are mostly used throughout this extract to show the characters facial expressions, so the audience can tell the hero from the villains. And as a result a medium shot is used at the end of the extract to show a characters facial expression as he smiles, this is used so that the audience will remember this character as the villain, as his facial expression connoted to the audience he was the villain.

Home Alone is a family comedy film that was directed by Chris Columbus and was

released on the 7th December 1990.

At the beginning of the extract medium shots are used to show everyone in the shot from the family. This is showed so that the audience can figure out that the genre is going to be comedy family based.
Secondly a low angle shot is used to show the aeroplane taking off so that the audience can feel the same way they are feeling. After this shot is used, a long shot is used to show a wealthy huge house, this may confuse the audience as they just saw an aeroplane take off but now see a house. Throughout the extract medium shots are used, the director may do this because the paste of the trailer is quite fast, so by using medium shots it will show the audience everything in the frame.
Also when something funny or bad happens in the trailer medium shots are used so that everything in the frame is shown to the audience, in addition by the whole trailer having medium shots this creates an enigma for the audience as by no close up shots being used facial expressions are not shown.

Key Differences ...

More close up shots are used throughout the trailer Psycho, however in Home Alone no close up shots are used.

In the Home Alone trailer a low angle shot is used to show the aeroplane taking off, however in Psycho a high angle shot is used to show a character holding another character in his arms down the stairs.

.. Still Image And Extract Comparison..x

The Others...

Throughout the extract low key lighting is used, this is because it connotes tot the audience that the genre of the film is going to be horror, so in order for the extract to be horror a use of low key lighting is going to be used, which has been. Moreover underlighting has been used throughout the extract has it creates a distorted effect, as the genre of the extract is horror. Top lighting is also used as it shows the characters facial expressions more clearly, and as the woman playing an important role in the extract is a celebrity, the top lighting makes her look more glamorous.

In one part of the extract there is just a candle being used, and therefore filler light has been used, this helps to soften the shadows created by the other lights. The lighting effects throughout the extract create an enigma for the audience so they can carry on watching the extract. To conclude as the extract has used a huge amount of low key lighting this grabs the audiences attention as they don’t know what to expect with the rest of the extract, and this makes them want to go and watch the film to see what is going to happen.

Still Image From Psycho...

The actor in this still image is positioned far from the light source and slightly to one side. The effect is a low key light and shadow across the actors face; this therefore can emphasize personality of the actor. The low key lighting can connote to the audience that he may be the villain in the film. Back lighting and fill lighting are kept to a minimum, resulting in sharp, angular shadows which are shown on the wall and ceiling above the actor.

Hitchcock also uses camera angles to reveal all the audience needs to know about the troubled minded actor. As he did with the lighting, Hitchcock shapes the scene in terms of contrasts. Hitchcock, however, moves out of the comfort zone to shoot the actor from an unnaturally low perspective. These two camera angles in-and-of themselves mean nothing. Only when they are juxtaposed can any meaning be taken. The shift to Norman's angle suggests that the actor may feel like an outsider. We feel uncomfortable in this position because we are not used to viewing the world from such an angle and to do so makes it difficult to extract meaning.

... Film Noir...x

Film Noir

Film Noir is another meaning for "black film". Film Noir uses low-key lighting schemes commonly linked with the classic mode which is used in the tradition of chiaroscuro technique using high contrasts of light and darkness. The 1940s and 1950s are generally regarded as the "classic period" of American film noir.

The audiences view of the typical noir hero was underscored by the use of high-key lighting, the most notable visual feature of film noir.

The use of the low-key lighting techniques was used to inspire the genre. The lighting also helped to define the character’s identity, including tilted cameras to present the images more clearly and a dark atmosphere in which only the faces of the actors were visible.

These lighting effects were used in Hollywood by cinematographers such as Gregg Toland, John F. Seitz, Karl Freund, and Sid Hickox .Classic images of noir included rain-soaked streets in the early morning hours; street lamps with shimmering halos; flashing apartment buildings; and endless streams of cigarette smoke wafting in and out of shadows.

Such images would lose their indelibility with realistic lighting or colour cinematography.

^^^ The image above shows a use of high and low key lighting. Although the woman is in a dangerous place (railway track) the high key lighting is used on the woman’s body and actions.

The low key lighting is used on the train track and to shadow the out the things behind the woman, making the audience more focused on what the woman is doing and why is she is there.

... Analysis Of A Still Image...x

Men In Black...

Costumes: The costumes the two characters are wearing are posh expensive black suits. This implies to the audience that they are two important men and could be detectives. The outfits they are wearing are identical including the watch and sunglasses. This shows the audience also that they must be partners who work together and are on an adventure.

Lighting: A large amount of low key lighting has been used throughout this film poster. The low key lighting connotes to the audience that the majority of the film could be shot at night time, and that adventures may have to be solved. Therefore this creates an enigma on the audience as they want to find out what the film is going to be about.
However high key lighting is also showed on the film poster as there is high key lighting reflecting off the actor’s faces and also the title of the film. Reasons for the high key lighting on the actors face are that it connotes to the audience that they are important in the film, and may be heroes.

Actors: There are two actors in this poster who are of both different races however what they are wearing and the position they are in are identical. Also Will Smith is a popular actor so this therefore makes huge fans of Will Smith go and watch the film.

Make Up: No makeup is used on the actors on the film posters, as they may have wanted a more natural look.

Props: There is no use of props in the film poster. This makes this important to the audience as they now have to wonder what sort of props are going to be used in the film. The only way they can do this is to watch the film so by the film poster not having any props causes suspense for the audience.

Setting: The setting of the film is very dark, this connotes to the audience that the film could be very serious however the star lights in the background of the poster connote to the audience that there may be suspense of adventure and space. These stars suggest that the film may have to be with sci-fi.

Target Audience: The target audience for this film may be for people who are interested in sci-fi based films as the stars in the setting portrays that the film is sci-fi based.

Genre: The genre of the movie sci-fi based as the stars in the background connote that it is. However it could also be sci-fi comedy, as Will Smith is a famous actor known for his comedy, so therefore the film may be sci-fi comedy based.

Type of shot/image: A medium shot has been used in this film poster, as it gives the audience a chance to see both characters clearly and see the facial expressions on both characters. Also to show the audience the costumes that have been used so they can figure out what the actors may play in the film.

Typography: The typography used is each part of the poster varies. Firstly the names of the actors are across the top of the poster and are nearly camouflaged with the background of the poster, secondly the typography of the tagline is all in capitals, and this grabs the audience’s attention as they may thin as it is in capitals it is important for them to read. Lastly the typography of the actual name of the movie is also in block capitals, and is attracted to the audience as the poster is in low key lighting; however the title of the film is in high key lighting so this attracts the audience’s attention.

What the film may be about: As the film poster has two famous actors and are both dressed in suits, they may be partners who are special agents. In addition as it is sci-fi based the film might be about weird creatures or people who enter the world from a different planet, and therefore the two main characters will have to solve the problems by saving the earth.

... Film Poster Mise-en-scène Analysis ...x

Silent Hill ...

Star Wars ...

The Mummy ...

Horror

Animated Sci-fi

Adventure

Costumes: All costumes in all three film posters differ very largely as they all wear costumes that are relevant to the genre of the film. For example: in the star wars film poster the costumes are knight costumes- costumes that they fight in sci-fi based films.

Lighting: All three film posters have mixtures of both high and low key lighting. For important bits of the poster low key lighting is used. For example in Silent Hill the little girls face is high key lighting as this is what the poster wants the audience to examine, as the girls hair and background is in low key lighting. Also in star wars the props used and the characters faces are used in high key lighting and the background and floor is in low key lighting to show the audience it isn’t important as the characters and props.

Actors: In Silent Hill the audience are shown a little girl who has no lips and a face made up of pieces, this grabs the audience’s attention as they are straight away going to be asking questions about the actor, similarly in The Mummy there are no actors on the film poster however it is the mummy itself, this connotes to the audience that the villain must play a massive role in the film and the only way to find out what actors are played in the film is if they go and watch it. Lastly in Star Wars all actors are shown however the most important ones are focused more on as they are in the middle of the poster with again high key lighting on them.

Make-up: All three film posters have a similarity and this is that there is no use of make-up used in the film posters for the actors. This gives a more natural look to the poster.

Props: Similarity both Silent Hill and The Mummy do not use props in their film poster, as they want the audience to go and watch the film and find out what was used. However, in Star Wars a variety of props are used in the poster such as: swords and battleships. This enthrals the audience as they want to find out what they are used for in the film and why.

Setting: Silent Hill has no setting as the poster wants the audience to focus on the little girls face and nothing else. Similarly in Star Wars and The Mummy a setting is used. In The Mummy the setting of the poster is in Egypt as it has pyramids, this shows the audience that the film may be set in Egypt. In addition in Star Wars the setting is Earth but could also be an empty land, this shows the audience that there is a sci-fi adventure that has to be solved.

Case Study #2...x

Pathe!....

Pathé is the name of various businesses founded and originally run by the Pathé Brothers of France.

It was founded in France, Paris on September 28th 1896. Pathé became the largest film equipment and production company in the world as well as a major producer of phonograph records.

Pathé has a major presence within the UK film industry, operating as a fully integrated studio. It is involved in all aspects of film- making, from production and development through to international sales and distribution.

One of the UK’s leading independent film distributors, Pathé Distribution releases around 20 titles each year, ranging from quality and specialised films to crowd- pleasing mainstream movies and genre titles.

Pathé have 11 films distributed in France and 9 in the UK in 2007. Nevertheless, they have 550 films in the film library.

Today Pathé operates by:

Cinema:

• Production
• distribution to theatres and homes
• the international management of a catalog of more than 500 films
• movie theaters

Pathé have distributed films such as:

• AdULTHOOD
• Chicken Run
• Crash
• Deep Water
• Jeepers Creepers 2
• Oliver Twist
• Silent Hill
• Wrong Turn

...Institution Case Study....x

Case Study #1

Kidulthood! ...

... Revolver Entertainment...!

Type ---> Distributor
Found ---> 1997

Industry ---> Entertainment

Products ---> Film Distribution

List of titles distributed by Revolver Entertainment in the UK:

• KiDULTHOOD
• Macbeth
• 3000 Miles
• Dirty love
• Silent Scream
• Special
• Dead Meat
• Pope Town
• Dance Grooves

And many more.

Revolver Entertainment leads a team combining experience from:

distribution,

production,

broadcast,

PR,

journalism,

marketing,

creative

advertising backgrounds.

Revolver Entertainment is the 14th largest film distributor companies, and the 20th largest home entertainment publisher in the UK.

In addition it has 15 theatrical releases and over 50 entertainment titles. Moreover revolver entertainment are releasing their new movie called: ‘Mum And Dad’. This will be showed all together through the cinemas, on DVD and also on video.

IMAGE ENTERTAINMENT ---> Image entertainment is a leading independant licensee, distibutor and producer of entertainment programming in North America. It has approximately 3000 exclusive DVD titles, 450 programmes and 250 exclusive CD titles internationally.

Revolvers incredible success has lead to Oscar and BAFTA awards, as they produce high profile and high quality films.

... Peer Assessment of Trailer Analyses!...x

... Ahmed...

The lighting in Dream School is predemoninantly very low-key and more daytime footage is used this is done to show the naturality of the production and show the school exactly how it is and because their is low-key lighting you are able to see the production better and Habib himself.However on 1:24 the background turns to black and white when Habib and Mr Bush interact and slows down the footage this may have done to show the great bond between students and pupils and make it stand out in the production.



Throughout the trailer Dream School the lighting is predemoninantly very low-key and more daytime footage is used. This is done to show the naturality of the production and show the school exactly how it is and because their is low-key lighting you are able to see the production better and Habib the main actor himself. However on 1:24 ofd the trailer the background turns to black and white, when Habib and Mr Bush interact in the footage it shows the audience that this may have been done to show the great bond between students and teachers and as the audience may be students and teachers it makes this part of the trailer stand out in the production.



W.W.W => 1) A Use of important media terminology was used.
2) A Good use of punctuation and spelling.
3) A Use of good detail used.


E.B.I => 1) Realated each point back to how it effects the audience.
2) Analyse and expand on each point used.




... Meena...




The music of the production gives an obvious representation of the type culture and tradition and maybe typical story line to expect in the production due to its in another language. The music is soft and has 'magical' sound effects (1.45) that once again give us the feel of a fairy tale story and has a repetition of 'baby i love you' (1.45) which then automaticaly suggests the genre of the production is 'love/drama'.



The music of the production gives an clear representation of the type culture and tradition that is going to be used throughout the film. In addition the story line is expected to be traditional as the production is in another language. The Non- diegetic sound is soft and has 'magical' sound effects (1.45) this may give the audience the idea that it makes them feel of a fairy tale story and has a repetition of 'baby i love you' (1.45) which then automaticaly suggests the genre of the production is 'love/drama'.



W.W.W => 1) Good use of deatils.
2) Focused on the effect of the audience.
3) Good use of spelling and punctuation.


E.B.I => 1) Used more media terminology.
2) Include a use of Concept flow
3) Adapt details more.




...Jehrique...



Actors used were important, and well executed as they featured a real life drug addict. I believe what separated this from so many other trailers was that the group had gone an extra mile by getting a real life drug addict, which could have been dangerous.There was no make-up used in the trailer.



Throughout the trailer the actors used were important. Reasons for this is because the actors were well executed as they featured a real life drug addict in the trailer. I believe what separated this from so many other trailers was that the group had gone an extra mile by getting a real life drug addict in their trailer, nevertheless this could have been dangerous. Moreover there was no make-up used in the trailer as the trailer may have wanted a real look rather than a professional look, as the wanted to show the audience what it is like in the real world.



W.W.W => 1) Linked up the points well, and good use of his own opinion.

E.B.I => 1) Instead of using basic point, expand and analyse more on them, showing how it effects the audience.

... Trailer Analysis...x

A Rappers Ambition

There are many different features of the trailer that makes it a successful trailer.
Firstly the sound of the trailer attracts the audience in even more closer than they already are, there is a use of Diegetic and non- Diegetic sound. The use of both of these sounds in the trailer is very successful, as by the audience listening to the diegetic sound it helps them to understand more clearly what is going on in the trailer. Also the dialogue language used in the trailer is referred to as slang, for example: “you think you’re bad yeah… Show me what you got”

This is the type of language used in the trailer, this shows that as young people who are watching the trailer also talk like this and this makes the trailer successful as the audience can refer to the trailer themselves and understand it.
In addition the use of the non- diegetic sound also makes the audience understand the trailer, as the type of music playing in the background of the trailer is referred to as “grime”.
This enthrals the audience and makes them enjoy the trailer and feel as if they are actually apart of the trailer.

Moreover the title of the trailer makes it successful as well.
“A Rappers Ambition” is eye catching to the audience as the target audience are mostly young boys who want to also be successful in the rapping business.
The use of the word “Ambition” shows that rappers want to be judged positively instead of being challenged with a typical stereotype of Rap.


Moreover a use of different camera shots were used throughout the trailer which shows a massive effect on the audience as it will keep them more focused on the trailer.
There are different camera shots used throughout this trailer for example close up shots are used to show the emotions’ of the characters. Also a number of props like when a gun is show, which represents an importance of the issue and what the trailer wants to put across young peoples thoughts. Medium shots are used when there are fights to show emotions of both characters, and long shots are used to show different locations for example when the city is shown a long shot angle is used.

Another reason that the trailer is successful is because of the mise-en-scene.
Firstly the Lighting of the trailer comes to the audience’s attention. The lighting in the trailer varies depending on which character is in the shot and where they are, for example when they are outside during the day its light, however when they are in a “gang” and holding “guns” the lighting is very dark and dim, which indicates something bad is going to happen all the emotion of the character is negative.. Although throughout the whole of the trailer the lighting is very dark which shows a use of low and high key lighting.

Another reason is the setting.
The setting of the trailer was set in the deprived areas of west London. A reason for setting the trailer in this area is because west London is generally where most crime happens and by setting the trailer in west London it is again represented to their target audience. Also there were sum shots in the trailer where it was set in the back of alley ways; this is where most young people hang around.

Finally I think that the actors made the trailer very successful overall.
The actors shown throughout the trailer are teenagers who are on streets but want to achieve something in life. This automatically shows who the target audience should b aimed at, by having teenagers in this trailer promote to the audience that its target audience will be teenagers. The actors perform very well throughout the trailer and protray an image of how youths are in today’s societies and also shows the struggles they face to make their ambitions come true.

.. Cross Media Study Research Task...x

Tv: Fallout

Film: Kidulthood

Radio Drama .. "UK Black 1 XTRA" http://www.bbc.co.uk/1xtra/tx/documentaries/young_armed_terrified.shtml

The Three Texts I Have Chosen To Reaserch Are: Kidulthood, Fallout and UK BLack 1Xtra.The Main Thing That All These 3 Types Of Texts Have In Common Is That They All Focus On The Young Balck Youth Of Today And The Things They Go Through In Commonly Everyday Life.

... Individual Case Study....x

... KiDULTHOOD ...




KiDULTHOOD is a 2006 British drama film about the life of several teenagers in the deprived Ladbroke Grove and Latimer Road area of Inner West London.

Teenage multicultural in London has never been brought to life so vividly, though, and for that alone this is a film that merits the attention of both kids and adults.



Sound ---> The Sound is an up tempo beat which can also be refferd to as grime music. As the sound is up tempo it engages the audience to watch the whole trailer making them want to watch the film.

Language ---> As the Films audience is based at young people, the language used in the trailer is mostly slang and ghetto quotes. This is how most young people talk today.


Camera Shots ---> Various amounts of different camera shots are used throughout the trailer. E.g: A Close up shot on a person, will show the audience the characters expressions and make the audience feel what that person is feeling.


Lighting ---> Dark and dim colours for shots such as drugs, violoence or anything negative throughout the trailer.
The lighting lets the audience feel the negative and postive things going on throughout the trailer.


Length of Trailer ---> The length of the trailer is 2:05
which is fairly reasonable as most trailers are 3-4 minutes long.


Setting ---> It was set in the deprived Ladbroke Grove and Latimer Road area of Inner West London.

... Self Evaluation...

Attainment: 1- I have chosen 1 as i think that i put a lot of effort in to achieving my media lessons.

Effort: 1- This is because i put 100% effort in to my classwork and focus on achieving the best i can for myself for this subject.

Punctuality: 2- This is because i have been late to my class before, however i have made sure i have learnt from my mistakes, and i haven't been late to my lesson since.

Submission and quality of homework: 2- This is because in the beggining of the course, my effort in homework was quite poor, however i have now im awarded with Good Homework stamps, as i now put effort in to my homework, and this will carry on till the end of my A Level.

Ability to work independently: 2- this is because i am much better at working in groups, however i am very capable of working alone and completing my work to excellent standards.

Quality of writing: 1- This is because i can write clearly and structure the way i write.

Organisation of Media folder: 1- This is because i have neatly put my media folders into 2 sections of each teacher who teaches me and the organisation is perfect by date.



Oral contributions in class: 2- This is because i dont contribute much in lessons, however i can open up to class discussions.



[ W. W. W ] = Organised my folder clearly.
Understood what both teachers have taught, and didnt hesitate to ask questions if i needed help.
Contributed in lessons, and didnt shy away.

[ E. B . I ] = I Am More quiet, and dont disrupt other students from the lesson.
Went over my notes more in my free time